The Hot Seat - 24hr Pitch Video

The Hot Seat was an interesting and challenging project due to a few key factors, a 24 hour deadline and a cope that was constantly refining towards the final idea. Producing this video was a perfect exercise in creative adaptability and fluid thinking to refine the video idea.

The fun in defining the visual identity of project comes from the fact that small unexpected choices can inspire a key part of the style of a project. Here, removing some motion graphics in favor of a whiteboard inspire the fast-paced, edgy aesthetic that brings everything together.

When creating a project with an extremely short timeframe, 24 hours in this case, the script and scope continue to be boiled down and condensed at each and every step. The benefit quickly becomes potent, as your idea is so refined that communicating the idea becomes easy.